Friday, March 15, 2013

Sunshiney New Products


The time has come to really start ordering in the new products, from this year's "Fancy Food Show", onto the end displays.  We don't send 11 people to that show for nothing.

All 11 plus of us, gorged to the hilt with as many different products  as we could sample from 10 am to 5 pm, three day's in a row.  All just for you!  My belly churns thinking about it. lol

As many of you are aware, our store is not that big, so we really have to be selective with what we bring in.  We know it's a dirty job, but someone has to do it.  Out with the old and try something new.  We base most of this on sales and customer desires.  Not all, but most.

Many of the old stand by conventional products in our store have not kept up with the times. Some companies have paid attention and cleaned up their ingredients while others seem to be drinking their own Koolaid and haven't tried to keep up with what the customer is demanding.  Better quality foods to feed their families.  So when there is no need for them on our shelf, we don't reorder and then we shuffle and juggle to make room for the new products.
 
You can see an example of this process in our newly re-set Ice Cream and Frozen Food cases. At the risk of sounding self serving - They look great!

It's a whole lot of work, but it is what keeps us excited and thriving.  Always having the next New, Exciting, Innovating thing and holding on to the tried and true until it's all used up and people don't want it anymore. 

Sometimes we've carried a product so long that it starts out as specialty, then it goes main stream and is carried in every store from here to Timbuktu, then it slows down again and all the bigger box stores quit carrying it and then.... what do you know?  It's special again!  Ta Da!  Fels Naptha soap becomes a specialty item.  Who knew?

Today I will be purchasing all of the products to go where the Easter Goodies are now.  It's a tough display to beat.  Candy and fun Spring colors and then onto the "Unknown".  I hope I can get a bunch of the new companies to come do demos.  That's a giant help and a lot of fun!

1 comment:

  1. These look like a couple of really great products, can't wait to try them!

    ReplyDelete